Benefits:
- 2-5% revenue increase from customer retention and cross-selling
- Higher customer satisfaction
- Reduced credit losses
- Controlled marketing expenditures per customer
- Higher A/R turnover rate

Syncron Global Customer Master gives you a single, accurate and complete view of customer data integration and synchronization it across all other mission-critical applications and processes. With consistent Customer Data Integration (CDI), you make better business decisions, and easily manage customer development, planning, budgeting and manage global proposals as well as to follow up on sales.
Publish to subscribing systems
The solution acts as a centralized repository of customer data and publishes information to processes and subscribing business applications based on rules for distribution and transformation. This makes critical customer data flow in real-time between multiple applications so you can recognize a customer accurately across multiple businesses and departments.
Highlighted features:
- Import, cleanse, match and merge data from source applications based on sophisticated rules
- Double byte support for all fields and additional support for group common language
- Publish & subscribe for updated information
- Duplication check support
- Online access to Dun & Bradstreet. Support for both DUNS no and internal Global Customer Id
- Hierarchy support based on both legal and operational structure
Consolidates, manages, shares and extends data
Customer data is consolidated to one common master data management hub using a combination of internal and external sources - despite duplicates, conflicting or incomplete data residing in each application or data silo.
Syncron Global Customer Master is a model-driven solution that consolidates, manages, shares and extends data and allows for updates in either the local system or of the global golden record. Advanced match and merge rules are applied to control that duplicate customer records are prohibited to enter into the master.
Through external sources such as Dun & Bradstreet business rules define how the system is allowed to complement incomplete data records or to add legal hierarchies. With our global customer master data management solution you easily define both legal and operational hierarchies. In combination with relationships you can manages and view customers per industry segments, geographical location just to mention a few combinations.
Cleans, match and merge throughout the lifecycle
Syncron Global Customer Master comes with a data model with predefined data entities that capture customer reference data throughout its entire lifecycle. You get the ability to manage customer data throughout its lifecycle, from consolidation to sharing and extending.
Based on rules the solution automatically cleanses, match and merge source records while eliminating duplicates. The customer data integration solution secures that your business critical data gets in good shape and stay that way.
Increase revenue and reduce cost
With our Global Customer Master data management solution you will reduce risk by getting a global view of scattered customer information, being able to credit block a customer in your entire supply chain by the click of a button.
You will also be able to reduce costs significantly through a reduction of resources needed to manage customer records and to ensure quality. Better follow up on sales, improved contractual and pricing efficiencies across buying organizations will also be possible. Consequently, untapped revenue potential is revealed.
Request demo and see for yourself how we turn your data into a valuable corporate asset.