Welcome back to our three-part series on using product segmentation to increase returns. In the first post of this series, we covered the basics – why we use segmentation and which pricing methods work best for different parts categories. Let’s pick it up where we left off, looking at opportunities to differentiate. How can we […]
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Warranty Management: Ensuring Recurring Revenue Streams Recent Study Indicates Utilization of Warranty Management Strategy Ensures Recurring Revenue Streams Strategies For GrowthSM (SFGSM) recently announced survey findings indicating positive signals for the expanding Warranty Chain Management market – customer-centric market factors drive organizations to improve existing levels of warranty management performance. After conducting its sixth annual Warranty Chain […]
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It’s no secret that accurately segmenting your service parts will produce the best results when setting prices. However, doing spare parts segmentation “right” is another thing altogether, especially when pre-determined categories created by engineering and product development tend to shape much of the strategy. So, while product segmentation is a popular pricing method that’s commonly […]
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Best Practices For Increasing Product Registration Rates Manufacturers typically don’t have direct interaction with end customers as they mainly rely on mass media to market and channel partners to sell and service their products. Brands now need to engage and deliver better customer experiences throughout the lifecycle to acquire and retain today’s increasingly connected, mobile […]
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