Welcome to the Smart Farm: How Agricultural Technologies are Digitizing Equipment

First came the smartphone, then came the smart home, and now… the smart farm? It’s no secret that the Internet of Things (IoT) is taking over industries worldwide, but the most recent influx of smart technologies is coming in one of the most unexpected – but potentially most necessary – of places: agricultural equipment. According […]

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After-sales Service Takes a Front Seat for CLAAS Agricultural Equipment

As the world continues to change and evolve, innovative OEM executives are shifting their focus from the product side of their business to after-sales service. In fact, McKinsey and Company recently revealed that upwards of 15 percent of OEMs’ total revenues come from parts and service. So, while organizations’ product-based revenues decline, and margins diminish […]

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