Why Innovate2019 is The Can’t-Miss Servitization Event for Manufacturing Executives: A Q&A with Gary Brooks

Servitization has come a very long way since it’s initial inception. As connectivity, efficiency and sustainability take center stage in businesses worldwide, the concept of servitization – the selling of a product’s outcome, opposed to the selling of the product itself – has shifted from a ‘nice-to-have’ business model to a ‘need-to-have’ one. And, as […]