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Defining the ‘New Normal’ for Global Manufacturers

April 28, 2020 @ 9:00 am - 10:00 am EDT


As the global economy faces new uncertainties and industries are facing slowdowns and in some cases shutdowns, we want to invite you to spend a few minutes and pause to consider, how might our world change or evolve once the pandemic’s peak has passed? How will global manufacturers not only survive but thrive in what is being termed the ‘new normal’.

Join Carlo Alberto Carnevale Maffè, Associate Professor of Practice of Strategy and Entrepreneurship at SDA Bocconi School of Management, and Gary Brooks, Chief Marketing Officer at Syncron to hear their perspectives on what could be the good, the bad and the ugly of the ‘new normal’. Topics include;

  • How will a focus on virtualization change the way we work, educate and provide healthcare?
  • How will new consumer behaviors influence future demand and service expectations?
  • Will there be more pressure on sustainability and circular economy initiatives?
  • What technology investments (if any) will be made in after-sales service?

Join this interactive conversation and bring your own questions to ask live! If you’re unable to attend, still register, and receive a link to the recording following the event.


Carlo Alberto Carnevale Maffè
Associate Professor of Practice of Strategy and Entrepreneurship
SDA Bocconi School of ManagementCarlo Alberto Carnevale Maffè is Associate Professor of Practice of Strategy and Entrepreneurship at SDA Bocconi School of Management. His research activity is focused on four key topics (competitive intelligence, non-competitive strategies, international strategies and strategies of technological innovation) applied to diverse industries (technology, financial institutions, media, telecommunications, luxury goods, etc.).Carlo Alberto holds a Master cum laude in International Economics and Management at SDA Bocconi and a Degree cum laude in Political Science (Methodologies for Social Research) from University of Milan.
Gary Brooks
SyncronGary Brooks joined Syncron as Chief Marketing Officer in 2015. Prior to Syncron, Mr. Brooks was EVP of Global Marketing and Alliances at Servigistics, where he was instrumental in accelerating the company’s growth and securing the market leader position within the Service Lifecycle Management (SLM) industry. The company was sold to Marlin Equity and later to PTC. Mr. Brooks has also served in executive leadership roles at Ariba, Tradex, KnowledgeStorm, Bomgar Corporation, Cortera and Urjanet. Mr. Brooks holds a BSc from Northeastern University and an MSc, Management from Lesley University.