The minimalistic trend being ushered in by a new generation of consumers to use products rather than own them is being fueled by the fact that today’s newer generation of customers value experiences over possessions and prefer to make greener choices than their older kin. As sustainability and minimalism continue to make their way to […]
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One day in the not-so-distant future, automotive manufacturers will no longer just sell vehicles, instead selling access to and the outcome those vehicles deliver. In fact, Gen Z, a group raised predominantly by Gen X and older millennials, are the ones truly changing the automotive purchasing landscape; at nearly 67 million strong, Gen Z favors […]
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