One day in the not-so-distant future, automotive manufacturers will no longer just sell vehicles, instead selling access to and the outcome those vehicles deliver. In fact, Gen Z, a group raised predominantly by Gen X and older millennials, are the ones truly changing the automotive purchasing landscape; at nearly 67 million strong, Gen Z favors […]

This month’s loss of transportation tycoon Lee Iacocca marked more than just the loss of an entrepreneurial legend, but the beginning of an era where the automotive industry is taking its biggest turn in decades. Over the last few years, automotive customers have changed the way they look at purchasing cars. And, from Chrysler king […]

When is the last time you bought a DVD in a brick and mortar store? Can you recall the days of waiting a week in between television shows, instead of binging 12 episodes in a row? This ‘Netflix Effect’ has revolutionized the way people consume media. The nearly $20 billion company offers original programming, online […]

This post was originally featured on Manufacturing.Net Collecting insights from academics, customers and industry leaders, Syncron recently set out to understand how manufacturers can capitalize on the megatrend of servitization, where manufacturers shift from selling a product itself to the outcome or value that the product delivers. After our discussions, it became clear that 2019 […]