Optimize Returns with Smarter Product Segmentation

5 NOVEMBER, 2020 | 15:00 CET / 9:00 EDT

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Optimize Returns with Smarter Product Segmentation

novembre 5, 2020 @ 9:00 - 10:00 UTC-4


Product segments are often determined by engineers during product development. In many cases, the segments are based on the engineering team’s original assessment which may not include key commercial considerations. This gap can lead to sub-optimal product segments in your pricing strategy, and ultimately leave money on the table.

Join our upcoming webinar to learn when to use engineering-based segmentation and when it makes sense to adapt product segments to enable more advanced pricing strategies.

Key takeaways include:

  • An overall understanding of the objectives of segmentation
  • Strategies on how to align product segmentation with appropriate pricing methods
  • Tips on when to adapt segmentation and price setting to local market needs
  • How to balance the level of segmentation details with organizational capabilities



Johan Östlin
Head of Global Pricing at Syncron

About Syncron

Syncron enables the world’s leading manufacturers to deliver exceptional after-sales service experiences while driving significant revenue and profit improvements.


Date :
novembre 5, 2020
Heure :
9:00 - 10:00 UTC-4
Prix :
Site :





Nous encourageons les fabricants principaux à capitaliser sur la nouvelle économie mondiale des services.