Syncron CMO, Karen Sage, Named One of Supply & Demand Chain Executive’s 2022 Pros to Know
Syncron CMO, Karen Sage, Named One of Supply & Demand Chain Executive’s 2022 Pros to Know
Karen Sage serves as chief marketing officer at Syncron, maintaining nearly 25 years of global marketing, sales operations, product management and product marketing experience at companies ranging from startups to Fortune 500. Prior to joining Syncron, she led marketing initiatives as CMO at MercuryGate International and Sciquest (now Jaggaer) and has held various marketing and channel leadership roles at CA and Cisco Systems. She started her career as an engineer having invented the NETSYS Performance tools at NETSYS Technologies, Inc., which was acquired by Cisco in 1996. Sage’s role as CMO is largely to ensure that Syncron serves as a trusted advisor to educate manufacturers and distributors on how to best create and navigate a roadmap to get from the previous structure to the new one. This means making sure companies are equipped with a continual flow of resources with actionable expert advice to keep manufacturers and distributors ahead of the curve. This year, Sage has led (and continues to lead) the marketing side of the 2021 merger between Syncron and Mize, which includes customer education, internal communications, market awareness and more.
“For her, nothing beats working hands-on with teams of creative, driven professionals as they collectively break down a complex, seemingly insurmountable challenge or piece of information into something that’s easily understandable, interesting and lays out a clear path for improvement or resolution,” her Syncron colleagues say. “Karen is both data-driven and creative, which means she’s willing to let her teams go outside the box if they want to try something new and different, as long as that something is driven by logic and aims to drive business results. She’s a straight shooter who doesn’t sugarcoat, so you’ll always know where you stand. With her teams, she pushes for excellence and makes time to celebrate every success.”
This article originally appeared on Supply & Demand Chain Executive in April 2022, here.
