Al-Futtaim Leverages Syncron’s Price Solution to Develop Strategies that Drive Customer Satisfaction
Does price matter? Always. And when consumers are buying a product out of necessity there is little time or interest in negotiating the price of parts needed to repair vehicles that are out of service. That’s why Al-Futtaim, a global leader in the automotive aftermarket sector is committed to aligning prices with customer expectations. In this video, learn how Al-Futtaim leverages Syncron’s Price solution to implement market-based pricing, improving customer satisfaction and building trust – with dealers and consumers.Play Video
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Al-Futtaim is a market leader in the automotive sector mainly in UAE, and across, having a footprint in Africa and in GCC. And the mission is to satisfy customers and cater to the customer needs both from luxury segment to all segments. After-sales is a key component for the automotive sector to keep the customer retention, keep the customer services at the right price and delivering products at the right location at the right level of quality. In this regard, after-sales plays a key role to continue the growth in the market share for the Al-Futtaim group. We can’t satisfy the customer if we can’t get the pricing right and we can’t get the availability right. And for that, we extensively have a good support from Syncron.
Our pricing strategy is aligned to setting the prices to what the customer would expect. So we do a market based pricing in a large amount of areas. And based on that, our customers are starting to see the prices that they want.
The pricing strategy that we’ve implemented with Al-Futtaim has been, first off, well done on that. It’s been really well received in our marketplace. But we’ve found that we’ve come closer to the competition in the market as well. So the dynamic between us and our dealers in the market has become much, much closer as it’s actually generated a new relationship, which is one of trust. So the trust buildup has actually helped us deliver more to them.