Optimize Returns with Smarter Product Segmentation
Product segments are often determined by engineers during product development. In many cases, the segments are based on the engineering team’s original assessment which may not include key commercial considerations. This gap can lead to sub-optimal product segments in your pricing strategy, and ultimately leave money on the table.
Watch this webinar replay to learn when to use engineering-based segmentation and when it makes sense to adapt product segments to enable more advanced pricing strategies.
Key takeaways include:
- An overall understanding of the objectives of segmentation
- Strategies on how to align product segmentation with appropriate pricing methods
- Tips on when to adapt segmentation and price setting to local market needs
- How to balance the level of segmentation details with organizational capabilities
Presenters:
Johan Östlin
Head of Global Pricing at Syncron
