The State of the Aftermarket 2025: Insights from 550 OEM leaders on the future of parts, pricing, and performance

The data is clear: the aftermarket is no longer an afterthought. It’s the engine of stability, profitability, and strategic growth for OEMs across industries. But capitalizing on this opportunity requires more than just participation. It demands proactive investment, tighter integration between parts and service, and a sharper focus on data-driven decision-making.

In this global research study, 550 senior OEM leaders share how they’re responding to rising complexity, shifting customer expectations, and the growing influence of AI. The result? A clearer picture of what it takes to succeed in the aftermarket in 2025 and beyond.

Inside the report: What OEM leaders are saying

• 80% of OEMs plan to increase aftermarket investment in the next five years
• Tariffs, supply chain disruption, and data silos are reshaping the competitive landscape
• Proprietary parts remain the cornerstone of margin and customer loyalty
• Integrated aftermarket operations consistently report stronger revenue growth
• Regional priorities and pressures vary—there’s no one-size-fits-all strategy

 Put the insights into action. Download the full report to explore how OEMs are turning aftermarket intelligence into long-term competitive advantage.