Customer – Al-Futtaim – Simon O’Reilly, Aftersales Parts Pricing Manager

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The most value that we’ve had come from Syncron Price has been from the autonomous logic that is built into the system. So, when new products are introduced, we are able to price them immediately. And when we have excess and aged stock, we’re able to react immediately, lower that product price, and implement that in the market.

Customer – Northland JCB – Ben Rowland, Corporate Parts Manager 2

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Syncron helps put us in that position to have the parts here when our customers call. And then down the road, when he’s deciding on his next piece of equipment he’s going to buy, in the back of his mind he’s saying ‘Northland had what I needed and was there for me when I called.’