The equipment market is navigating a period of unprecedented volatility.
Agricultural demand has fallen to levels not seen in over a decade. Power generation tied to AI and data center expansion is accelerating. Tariffs have shifted from episodic disruption to embedded cost variables. Commodity prices remain under pressure. Infrastructure spending continues to support certain segments while others soften.
Individually, these forces matter. Together, they reshape the economics of the equipment market.
In a recent webinar hosted by the Association of Equipment Distributors, Nate Chenenko of Ducker Carlisle and Ben Groeneveld of Syncron explored what these crosscurrents mean for OEMs and dealers.
For leaders assessing where their exposure sits — and how to plan for both downside risk and upside opportunity — this session offers direction on where to protect margin and where to pursue growth.