The equipment market is navigating a period of unprecedented volatility.
Agricultural demand has fallen to levels not seen in over a decade. Power generation tied to AI and data center expansion is accelerating. Tariffs have shifted from episodic disruption to embedded cost variables. Commodity prices remain under pressure. Infrastructure spending continues to support certain segments while others soften.
Individually, these forces matter. Together, they reshape the economics of the equipment market.
In a recent webinar hosted by the Association of Equipment Distributors, Nate Chenenko of Ducker Carlisle and Ben Groeneveld of Syncron explored what these crosscurrents mean for OEMs and dealers.
What You’ll Learn
- Where demand is contracting — and where it isn’t
- How tariffs and trade policy are affecting cost structures
- What accelerating power demand means for future service revenue
- How crop pressure is reshaping capital decisions
- The commercial levers OEMs are adjusting now
Who Should Watch
- OEM executives and commercial leaders
- Dealer principals and general managers
- Aftermarket, pricing and service leaders
- Strategy and finance teams assessing near-term exposure
For leaders assessing where their exposure sits — and how to plan for both downside risk and upside opportunity — this session offers direction on where to protect margin and where to pursue growth.
Watch the Replay
