The RV industry is evolving—and so is the role of the aftermarket.
In a recent feature for RV PRO, Syncron’s Ben Groeneveld explores how RV manufacturers are rethinking their aftermarket strategies in the face of economic uncertainty and shifting consumer expectations.
After several years of boom-and-bust fluctuations, the RV market is entering a new chapter. With interest rates still high and buyers holding onto their vehicles longer, consumers are becoming more selective, placing greater emphasis on serviceability, long-term value, and post-sale support over the thrill of a new purchase.
In this climate, the aftermarket isn’t just a cost center; it’s a loyalty engine.
As Ben points out, RV manufacturers that invest in data-driven intelligence to ensure parts availability, streamline service, and strengthen dealer support will be better equipped to retain customers, protect margins, and grow through volatility.