MILANO, Italy – Next level digital services can be valuable to customers and can drive profitable growth for service providers. The challenges are to understand what are the most successful digital service business models, how to identify the service needs of customers and to create, sell and deliver value added service propositions while managing the transition from product centric to customer business centric digital services.We will research and discuss the secrets to success using several case studies in the Service Business Forum “Selling next level, digitally enabled services”