Press Releases

Brother Improves Equipment Uptime to Deliver Superior Service Experiences with Syncron

Industrial equipment manufacturer implements cloud-based solution to optimize service parts inventory


ATLANTA, 11 July, 2017 – SyncronTM, the leading provider of cloud-based after-sales service solutions focused on empowering the world’s manufacturers to maximize product uptime and deliver exceptional customer experiences, today announced Brother Industries, Ltd., a multinational manufacturer of print and imaging equipment, machine tools and industrial and home sewing machines, has selected Syncron to improve product uptime around the world through optimized service parts management. Choosing Syncron InventoryTM for its ease-of-use and ROI potential, Brother’s Machinery Business division aims to eliminate manual processes and improve the overall service experience.

Because of the long lifecycle of industrial equipment – oftentimes more than 20 years – and the variations in downtime severity, manufacturers within the industry need to ensure service parts are available when and where they are most in demand to ensure product uptime. With the understanding that industrial machinery is critical to manufacturing, as any downtime could halt production lines, Brother wanted to automate its service parts inventory management. This allows Brother to avoid excess and obsolete inventory – consistently ensuring service parts are immediately available when and where a repair is needed.

Takashi Yamada, General Manager, Machine Tools CS Planning Department, Machinery Business Division at Brother stated, “Everything we do is based on improving and maximizing product uptime, and with more than 70 percent of machines sold outside of Japan, we sought a truly global solution that would allow us to manage service parts inventory around the world from a central interface. At Brother, our focus on service is always top of mind, and we are thrilled to better serve our loyal customers via exceptional service experiences. The Syncron solution will scale with us as we grow, eliminating our current manual processes and ultimately improving customer satisfaction.”

Prior to selecting Syncron, it was a time-consuming, manual process for Brother to forecast and plan service parts inventory for its products. In addition to eliminating these cumbersome processes, Brother also aims to improve visibility into excess and obsolete service parts inventory via advanced analytics.

“Today’s most forward-thinking companies realize maximizing product uptime is a key competitive differentiator and revenue-driver,” said Johan Stakeberg, Head of Global Sales at Syncron. “We are thrilled to have Brother join our impressive customer base, and are excited to work with them to enhance the customer experience through quick and reliable service repairs, as well as improve margins and revenue.”

Brother will initially roll out Syncron among its Machinery Business Division in Japan and China, with the expectation of implementing in additional regions, and in other business units in the near future – guaranteeing satisfied customers around the globe.

To learn more about Syncron and its service parts inventory solutions, visit

About Brother Industries, Ltd.

Brother Industries, Ltd. Is the leading provider of print and imaging equipment, machine tools and industrial and home sewing machines and headquartered in Nagoya, Japan. Brother Group works in more than 40 countries and regions around the world to deliver superior products and services to its customers.  With a dedication to product quality and excellent customer service, Brother Group is committed to an “At Your Side.” philosophy with its customers and business partners. Learn more about Brother Group at

About Syncron

Syncron empowers the world’s leading manufacturers to maximize product uptime and deliver exceptional after-sales service experiences, while driving significant revenue and profit improvements. From industry leading investments in research and development, to providing the fastest time-to-value, Syncron’s award-winning, cloud-based service parts inventory, price, order and uptime management solutions are designed to continually exceed customer expectations. Top brands from around the world trust Syncron to transform their after-sales service operations into competitive differentiators. For more information, visit