Press Releases

CLAAS Reaps the Benefits of Syncron’s Service Parts Management

Global agricultural equipment manufacturer uses cloud-based after-sales service solution to ensure replacement parts are available in peak seasons


MUNICH, 5 Dec., 2017 – SyncronTM, the leading provider of cloud-based after-sales service solutions focused on empowering the world’s manufacturers to maximize product uptime and deliver exceptional customer experiences, today announced CLAAS, a leading manufacturer of agricultural machinery, has selected Syncron InventoryTM – Retail to optimize its spare parts inventory throughout its global network of dealers.

Because of the seasonal nature of the industry, agricultural equipment manufacturers need to ensure replacement parts are available in peak season, when and where they are most in demand to guarantee product uptime. Missing parts can lead to idle equipment, which directly impacts farmers’ revenues. This led CLAAS to seek a solution that would provide centralized and automated service parts management, improved inventory quality of the distribution network, increased part availability and reduced excess and obsolete stock.

Christian Buck, Supply Chain Manager at CLAAS, said, “Syncron was the only provider offering such a comprehensive solution, and the company’s laser-focus on after-sales service is extremely beneficial – everything from the solution itself to the Syncron team is 100 percent dedicated to the after-sales service supply chain. Syncron’s strong commitment to product development, and the impressive cross-collaboration between our two teams, will enable us to meet our customers’ service needs in today’s ever-changing world.”

When seeking a service parts inventory management solution, CLAAS had four criteria, including:

  • Excellent spare parts planning performance
  • Sophisticated order workflows
  • Easy monitoring across systems
  • Advanced analytics and reporting 

Prior to selecting Syncron, each CLAAS dealer had its own somewhat manual process for managing spare parts inventory. Separate dealer management systems, different levels of data quality and hardly any system-based order processes for refills led CLAAS to seek a more efficient process.

Syncron Inventory – Retail will be implemented throughout the CLAAS global network of dealers across all business units and product lines. The company’s long-term goals include optimized inventory and order behavior, increased off-the-shelf availability, time savings in the order process and transparency in spare parts planning throughout the distribution network, with the solution ultimately handling up to 10 million SKUs.

“Today’s most innovative agricultural equipment manufacturers are increasingly focused on maximizing the uptime of the products they sell,” said Johan Stakeberg, Head of Global Sales at Syncron. “We’re thrilled to work with CLAAS to optimize service parts inventory across their expansive dealer network to maximize product uptime– ultimately delivering exceptional customer experiences while simultaneously improving margins and revenue.”

To learn more about Syncron and its service parts inventory management solutions, visit


CLAAS is a family business founded in 1913 and is one of the world’s leading manufacturers of agricultural engineering equipment. The company, with corporate headquarters in Harsewinkel, Westphalia, is the European market leader in combine harvesters. CLAAS is the world leader in another large product group, self-propelled forage harvesters. CLAAS is also a top performer in world-wide agricultural engineering with tractors, agricultural balers and green harvesting machinery. The CLAAS product portfolio also includes state-of-the-art farming information technology. CLAAS employs 11,300 workers worldwide, and posted sales of 3.6 billion euros in the 2016 financial year. For more information, visit 

About Syncron

Syncron empowers the world’s leading manufacturers to maximize product uptime and deliver exceptional after-sales service experiences, while driving significant revenue and profit improvements. From industry leading investments in research and development, to providing the fastest time-to-value, Syncron’s award-winning, cloud-based service parts inventory, price, order and uptime management solutions are designed to continually exceed customer expectations. Top brands from around the world trust Syncron to transform their after-sales service operations into competitive differentiators. For more information, visit