Press Releases

Manitowoc Continues to Lift its Service Supply Chain to New Heights with Syncron

Syncron Service Cloud allows global crane manufacturer to continue to improve customer experiences and financial performance


ATLANTA, 26 July 2018 – SyncronTM, a provider of cloud-based after-sales service solutions focused on empowering the world’s leading manufacturers to maximize product uptime and deliver exceptional customer experiences, today announced Manitowoc Cranes has selected Syncron PriceTM to optimize its global service parts pricing. As one of the world’s largest manufacturers of industrial cranes, Manitowoc sought to streamline operations, reduce system complexity and become more proactive in its after-sales service organization.

With infrastructure development increasing around the world, the global heavy construction equipment market is expected to reach $90.4 billion by 2025[1]. And, this uptick in new equipment orders – plus the growing demand for used equipment[2] – means an optimized service supply chain is key to success. Manitowoc realized just this and aimed to enhance its already superior customer experience through its after-sales service organization.

“At Manitowoc, delivering an exceptional customer experience is our top priority,” said Mike Herbert, VP Aftermarket – Americas at Manitowoc. “We have always felt there was an opportunity to provide more consistent and rationalized service parts prices to the market, but were short on resources and operating on a more reactive – opposed to proactive – basis. With Syncron, we are moving from Excel-based pricing to a solution that is easy to use, provides best-of-breed pricing features and will evolve and scale with us as our own processes mature. We consider the Syncron team to be true partners and are excited to expand our relationship with them.”

Manitowoc has a long-standing relationship with Syncron, using Syncron InventoryTM to manage its global service parts inventory. This allows Manitowoc to avoid excess and obsolete inventory – consistently ensuring service parts are immediately available when and where a repair is needed. This existing relationship will ultimately shorten the implementation process, as integrations are already in place between the Syncron solution and Manitowoc’s internal systems.

Manitowoc’s goals for the implementation of Syncron Price include:

  • Gain complete visibility into more than 175,000 SKUs and improve pricing strategies around specific parts categories
  • Better understand parts segmentation and be more competitive on commodity items
  • Provide increased or additional shareholder value
  • Continue to grow the after-sales service business and drive more efficient processes
  • See increased value from service parts pricing within two to eight months

“Manitowoc has been a valued partner for nearly a decade,” said David Reiling, Chief Customer Officer at Syncron. “Our companies share a standard for innovation, and that makes our relationship flourish. As customer expectations continue to shift from ownership to access, an optimized service organization will be more important than ever. We are thrilled to expand our partnership with Manitowoc to include service parts pricing across the company’s expansive global distribution network – ensuring the company continues to remain a service leader.”

To learn more about Syncron and its suite of after-sales service solutions, visit

About The Manitowoc Company, Inc.

Founded in 1902, The Manitowoc Company, Inc. is a leading global manufacturer of cranes and lifting solutions with manufacturing, distribution, and service facilities in 20 countries. Manitowoc is recognized as one of the premier innovators and providers of crawler cranes, tower cranes, and mobile cranes for the heavy construction industry, which are complemented by a slate of industry-leading aftermarket product support services. In 2016, Manitowoc’s net sales totaled $1.6 billion, with over half generated outside the United States.

About Syncron

Syncron empowers the world’s leading manufacturers to maximize product uptime and deliver exceptional after-sales service experiences, while driving significant revenue and profit improvements. From industry leading investments in research and development, to providing the fastest time-to-value, Syncron’s award-winning, cloud-based service parts inventory, price and uptime management solutions are designed to continually exceed customer expectations. Top brands from around the world trust Syncron to transform their after-sales service operations into competitive differentiators. For more information, visit