The 7th Annual Manufacturing Pricing Excellence 2019 Conference

What do you get when you bring together 100+ pricing experts from across the world for two days of networking, benchmarking and insight-gathering to bridge the gap between pricing and sales? The 7th Annual Manufacturing Pricing Excellence 2019 Conference in Budapest, Hungary, May 21st-22nd, 2019, hosted by Copperberg.

As pricing priorities gain momentum within manufacturing and service organizations, after-sales service leaders and executives are beginning to understand its hidden power. However, despite its rising recognition, pricing responsibilities are still scattered across the organization. The ownership of pricing within a manufacturing organization has historically been a mix of marketing, sales, business development – or a combination of the three.

But, intricate manufacturing processes call for dedicated professional pricing experts.

“Organizations need to understand that pricing has never been more important than today,” says Thomas Igou, Content Director at Copperberg. “We are at the brink of exponential growth. Changing customer behaviors, shifting competitive landscape, rise of protectionism across the world, and acceleration of new technologies are drastically changing society and businesses alike. And, the pricing responsibility, with an ever-growing influence on customer experience, is not immune to this change.”

That’s why this year’s Manufacturing Pricing Excellence 2019 Conference is centered around bridging the pricing gap in organizations, and helping companies find the right tools to build a pricing process that’s able to thrive in today’s digital world. Today’s digital transformation means many decisions are made based on metrics like big data and predictive analytics, and business models are being remodeled to incorporate an omni-channel approach to digital services in a subscription-driven economy. Throughout the event, we hope to learn more about:

  • How Artificial Intelligence and Machine Learning can improve pricing

  • How to create the right pricing culture within your after-sales service organization

  • Value-based pricing success in an evolving service world

  • Pricing strategies for digital services and subscription-based service models

  • How to connect pricing with the overall customer experience

We’re excited for two full days of networking and learning amongst our pricing peers, where we’ll work together to optimize the power of pricing through value based pricing, recruiting pricing professionals, bridging the gap with sales and navigating the many ways digitalization impacts pricing.


Syncron is proud to sponsor Manufacturing Pricing Excellence, the premier event for European pricing professionals. Join us as we share our experience via social and on the blog during the roundtable meetings, performance workshops, content sessions and more. Tweet us @SyncronSCM to connect with a Syncron team member at the event!