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Roland DG Boosts Enhanced Service Parts Pricing Strategy, Leveraging Syncron Price

Roland DG Boosts Enhanced Service Parts Pricing Strategy, Leveraging Syncron Price

Roland DG selects Syncron Price to strengthen competitive position and drive business model transformation and service business growth

3 August 2021 – Syncron, the largest privately-owned global provider of cloud-based aftermarket service solutions, today announced that Roland DG, the world’s leading provider of digital printing solutions, has chosen Syncron Price as a foundational technology to support its service parts pricing strategy. Roland DG is deploying Syncron Price to optimize pricing and drive competitive advantage from within its service parts operations.

In the sign and graphic market, where Roland DG operates, the importance of service and support in the aftermarket is increasing as the market matures and product life cycles become longer. In order to improve customer satisfaction throughout the entire product lifecycle, Roland DG has set out to build a comprehensive support system for customers through the implementation of connected services as part of its medium-term management plan while promoting servitization through business model innovation.

“In a rapidly changing business environment, we needed an exclusive system that would improve the customer experience, streamline our service and support operations, and optimize our pricing strategy based on the nature of our service parts. This focus on the aftermarket in the value chain was a key factor in our selection of Syncron as our technology partner,” said Mr. Ryugo Nimura, general manager of service business promotion department, Roland DG.

Roland DG, which aspires to realize a smart service and support system in a connected environment, needed a state-of-the-art solution to help improve the profitability of its service parts business and provide consolidated-level visibility, while streamlining and automatically optimizing its business processes to continuously improve customer satisfaction. Prior to the decision to deploy Syncron Price, Roland DG relied on a single pricing formula and artificial strategic pricing.

Syncron Price is a leading aftermarket pricing tool, which leverages real-time market conditions, input costs, and competitive perspectives to help manufacturers improve productivity, reduce costs, and free valuable time to focus on handling and monitoring non-standard, complex situations.

“Price optimization is a powerful strategy for OEMs seeking to achieve sustainable growth while focusing on customer relationships. Roland DG is a great example of a company taking new approaches to drive meaningful business transformation,” said Anneliese Schulz, chief sales officer at Syncron. “We’re proud to enable their plans to adopt a digital pricing strategy, while further improving their operational efficiency through better service parts pricing.”

About Roland DG
Roland DG Corporation is the world’s leading provider of digital printing solutions. The company’s inkjet printers, printer/cutters and cutting machines are widely used to create a broad range of promotional items including banners, signs, vehicle graphics, stickers and labels, and to provide customization services for apparel and personal items like smartphone cases. Recently, Roland DG has embarked on a promising new retail frontier by capitalizing on individuals’ increasing desire to create their own, uniquely designed and decorated items. The company has developed proprietary design and print management software which enables customers to design their own gifts, apparel and treasured mementos, and to enjoy an unforgettable creative experience. For more, visit

About Syncron

Syncron empowers the world’s leading manufacturers to maximize product uptime and deliver exceptional after-market service experiences, while driving significant revenue and profit improvements. From industry-leading investments in research and development, to providing the fastest time-to-value, Syncron’s award-winning service parts inventory, price and uptime management solutions are designed to continually exceed customer expectations. Top brands from around the world trust Syncron, the largest privately-owned global provider of cloud-based after-market service solutions, to transform their service operations into competitive differentiators. For more information, visit