Syncron + Terex: Taking Global Service Parts Pricing to a New Level

The Syncron family is proud to welcome Terex, one of the world’s largest manufacturers of aerial work platforms, cranes and materials processing equipment, as they have selected Syncron PriceTM to optimize global service parts pricing.

And, as Terex undergos a multi-year transformation program to simplify business processes and ultimately better serve customers, their ultimate goal with Syncron is to improve their overall global equipment service parts pricing process.

“As part of our transformation at Terex, we are focused on increasing value for our customers through the complete product lifecycle. We identified our service parts operations as a priority, and Syncron’s full suite of after-sales service solutions was a good fit. Syncron Price will enable us to manage pricing on approximately half a million service parts in a more strategic manner than we have in the past.” – Derek Everitt, Vice President, Terex Transformation Program

By implementing their Execute to Win business system as part of this transformation process, Terex identified Lifecycle Solutions as a critical area for optimization, including improving service parts fulfillment and pricing.  But, to make the pricing process more efficient, Terex needed a system that could reflect their strategic approach to parts pricing and enable price adjustments based on market conditions.

“In a world where trade policies can change seemingly overnight and new tariffs can affect the cost of products almost instantly,” Everitt added, “we need the infrastructure to react quickly. Syncron Price will enable us to be nimble in our approach to service parts pricing.”

That’s why, when determining criteria for a service parts pricing solution, Terex sought one that was easy to use, a clear market leader and had a high performing customer base within the heavy equipment and industrial machinery industries.

Terex ultimately chose Syncron because of our clear track record of success within the durable goods manufacturing space.


“It is now more important than ever to have the technologies and resources in place to ensure the customer experience is consistent at every touch point. We are thrilled to partner with Terex as part of its transformation journey and believe we can help take them to the next level of customer support via optimized service parts pricing. We look forward to our continued success together.” – David Reiling, Chief Customer Officer at Syncron

Terex aims to develop consistent processes and procedures around service parts pricing, while configuring and implementing the solution.

And, as the transformation unfolds, Terex plans to optimize the complete service supply chain, aligning marketing, distribution and part availability. Syncron Price™ will be implemented across Terex Corporation’s global business segments in a phased implementation approach based on operational priorities within each segment.