Press Releases

Twin Disc Selects Syncron to Power its Service Parts Pricing Optimization

Leading manufacturer implements Syncron PriceTM as part of complete after-sales service transformation


ATLANTA,  2 May 2019 – SyncronTM, a provider of cloud-based after-sales service solutions focused on empowering the world’s leading manufacturers to maximize product uptime and deliver exceptional customer experiences, today announced Twin Disc has selected Syncron PriceTM to optimize and streamline its global service parts pricing.

Twin Disc, Inc. designs, manufactures and sells marine and heavy-duty off-highway power transmission equipment and is implementing new processes and technologies within its aftersales service division to improve efficiencies – and ultimately enhance the customer experience. As part of this initiative, Twin Disc identified service parts pricing as a key area of optimization.

“At Twin Disc, we have distributors and dealers around the world and required a solution that would allow us to both think globally and act locally,” said Jorge Colorado, Director – Aftersales & Service at Twin Disc. “Prior to Syncron, our pricing process was very manual.  We wanted to improve and streamline aftersales service operations at the distributor level to ensure our customers always have an excellent experience. Syncron Price allows us to do this in a more automated and consistent way.  And, it allows us to react quickly to changing market dynamics and is a key aspect of our overall aftersales service transformation.”

As Twin Disc’s service parts pricing needs and capabilities mature, the company aims to implement more value-based pricing approaches to further enhance the customer experience. In addition to the ability to implement value-based pricing, Twin Disc identified several key benefits of working with Syncron:

  • A seamless implementation and onboarding experience
  • An advanced UI and UX that does not require customizations prior to implementation
  • Easy connection to any ERP system

Colorado added, “It’s been really easy to work with Syncron – they are a very professional group. While undergoing a service parts pricing overhaul is a big project, the people we work with have made it a seamless process.”

Syncron Price will be implemented across Twin Disc’s global network, which includes 250 distributor sales and service locations in 53 countries.

“Twin Disc is a one-hundred-year-old company, and we are thrilled to partner with them as they evolve and transform their aftersales service organization,” said David Reiling, Chief Customer Officer at Syncron. “We believe Syncron Price can help take Twin Disc to the next level of service parts pricing optimization, ensuring a consistent experience across all product lines and geographies. We are looking forward to many years of success together.”

To learn more about optimizing service parts pricing, join Syncron (booth #116) at the Professional Pricing Society’s Spring Conference 7 – 10 May in Atlanta. Syncron’s Director of Pricing Solutions, Cliff Isaacson, will be presenting at the event on The Art of Pricing in an AI-Driven World on Thursday, 9 May at 1 p.m. EDT. Visit to learn more about Syncron’s service parts pricing solution.

About Twin Disc, Inc.

Twin Disc, Inc. designs, manufactures and sells marine and heavy-duty off-highway power transmission equipment. Products offered include: marine transmissions, azimuth drives, surface drives, propellers and boat management systems, as well as power-shift transmissions, hydraulic torque converters, power take-offs, industrial clutches and control systems. The Company sells its products to customers primarily in the pleasure craft, commercial and military marine markets, as well as in the energy and natural resources, government and industrial markets. The Company’s worldwide sales to both domestic and foreign customers are transacted through a direct sales force and a distributor network. 

About Syncron

Syncron empowers the world’s leading manufacturers to maximize product uptime and deliver exceptional after-sales service experiences, while driving significant revenue and profit improvements. From industry leading investments in research and development, to providing the fastest time-to-value, Syncron’s award-winning, cloud-based service parts inventory, price and uptime management solutions are designed to continually exceed customer expectations. Top brands from around the world trust Syncron to transform their after-sales service operations into competitive differentiators. For more information, visit