Webcast
LinkedIn Live Recording:
Service Contracts Drive Value and Growth
In this LinkedIn Live conversation with guest speaker Aly Pinder, research VP at IDC, we explore the concept of servitization and the varying levels of maturity that businesses can adopt. From extended warranties to full-blown equipment-as-a-service, there are many ways to shift from a product-based to an outcomes-based approach. However, this transformation involves significant change management for both customers and internal teams, as companies go from being a cost center to a profit center.
Ultimately, the shift to servitization is driven by changing customer expectations, as they care more about outcomes than simply buying a product.