Press Releases

Syncron and Mitsui Bussan Electronics Form New Strategic Partnership

Collaboration aimed at empowering leading high-tech and electronics manufacturers to maximize product uptime and deliver exceptional after-sales service experiences


TOKYO, 28 March 2018 – SyncronTM, the leading provider of cloud-based after-sales service solutions focused on empowering the world’s manufacturers to maximize product uptime and deliver exceptional customer experiences, today announced it has partnered with Mitsui Bussan Electronics (MBEL), a consultancy focused on supporting the entire product lifecycle from development to maintenance for the high-tech and electronics industry.

“I am thrilled to partner with MBEL to bring sophisticated after-sales service solutions to Japan’s leading high-tech and electronics manufacturers,” said Katsuto Ochiai, Managing Director – Japan, Syncron. “To help manufacturers win, Syncron and MBEL will help transform manufacturers’ after-sales service businesses to improve the customer experience and overall financial performance. As more manufacturers equip staff and invest in modern technologies to meet customers’ evolving expectations, Syncron and MBEL are well positioned to lead manufacturers through this evolution.”

There are many social, economic and demographic changes leading to increased customer expectations, and forcing manufacturers to shift the way they do business. For high-tech manufacturers, managing expectations set forth in service level agreements and maximizing product uptime are critical to succeed in today’s changing world. Maximizing product uptime, or using predictive analytics to proactively replace a service part before it fails, results in an improved customer experience and financial performance. Syncron and MBEL’s agreement will help high-tech manufacturers capitalize on this unique opportunity.

“As we progress on our mission to deliver product lifecycle management for manufacturers throughout Japan, Syncron is the ideal partner to provide extensive domain expertise and innovative solutions,” said Hiroshi Onozuka, CEO, MBEL. “We look forward to our continued partnership and helping manufacturers achieve new levels of success.”

To learn more about Syncron and its suite of after-sales service solutions, visit

About Mitsui Bussan Electronics
MBEL was founded in 1995 as a 100% pure subsidiary of Mitsui & Co., Ltd. (Mitsui). From then, the company integrated and consolidated various electronics related businesses in the group of Mitsui and articulated them into MBEL.

MBEL has specific knowledge in industrial machinery and the IoT/M2M field. In conjunction with these experiences and with financing from Mitsui, the company responds to any needs from the market by proposing marketing capabilities, risk management capabilities, logistics functionalities and constraint of IT/processing. MBEL supports its customers’ business enhancements by consolidating its network to users, vendors and partners, as well as support from Mitsui and related companies.

About Syncron
Syncron empowers the world’s leading manufacturers to maximize product uptime and deliver exceptional after-sales service experiences, while driving significant revenue and profit improvements. From industry leading investments in research and development, to providing the fastest time-to-value, Syncron’s award-winning, cloud-based service parts inventory, price, order and uptime management solutions are designed to continually exceed customer expectations. Top brands from around the world trust Syncron to transform their after-sales service operations into competitive differentiators. For more information, visit