Terex Elevates Its Parts Pricing Strategy With Syncron
With Syncron Price, Terex can identify unseen pricing opportunities that maximize sales volumes, revenue and service profitability from aftermarket business. With customizable dashboards and ad-hoc reports, pricing managers can analyze pricing data to identify opportunities for greater profitability across the entire supply chain.
Interview
Kai Ostendorf, Director, Global Parts Strategic Pricing, Terex Corporation:
We have customers worldwide across many different regions – and therefore also local competitors. This means we need to align our prices more closely with customers, item numbers, and regional conditions in order to achieve our pricing optimization goals.
Before implementing Syncron Price, our biggest challenge was visualizing data related to basic item information, sales figures, costs, and price history. Incorporating all of this into our pricing logic was quite complicated and not really effective. The volume of data kept growing, and we were no longer able to manage it using traditional Excel spreadsheets.
With Syncron Price, we now have these challenges under control.
Kumar Nandlal, Parts Analyst & Administrator, Franna – A Terex Brand:
The best thing about Syncron Price is its fantastic user interface. It really makes you want to work with it. It’s a simple but very modern tool.
Thanks to the integration between Syncron and the ERP system, price updates can be implemented very quickly. Additional changes can be made in list price calculations through detailed pricing logic.
This leads to better customer experiences through regular, fair, and realistic price updates.
Bronagh McConnell, Price Analyst, Terex Corporation:
By integrating Syncron Price with our ERP system, we now have access to the latest data at all times – and that’s critical for keeping processes running smoothly.
I can always see where challenges or action items arise. When we increase or decrease a price, the impacts of these transactions on the business are clearly defined and presented.
Kumar Nandlal:
Syncron Price offers us the advantage of making our processes highly efficient by tracking individual price histories.
Everyone can immediately see the effects of price changes. Price data can be uploaded very quickly.
All relevant information and pricing parameters are available in one place, enabling us to make quick and efficient decisions.
Kai Ostendorf:
The Syncron solution helps us improve our pricing.
As a result, we can deliver better experiences for our customers and better achieve our business goals.