Manitowoc Continues to Lift its Service Supply Chain to New Heights

It’s official! Manitowoc Cranes has expanded its partnership with the Syncron family. Choosing Syncron Price™ to optimize its global service parts pricing, Manitowoc is set to move from Excel-based pricing to a solution that is easy to use, provides best-of-breed pricing features and will evolve and scale as their own processes mature.

Their ultimate goal? To streamline their operations, reduce system complexity and become more proactive in their after-sales service organization.


“At Manitowoc, delivering an exceptional customer experience is our top priority. We have always felt there was an opportunity to provide more consistent and rationalized service parts prices to the market, but were short on resources and operating on a more reactive – opposed to proactive – basis.” – Mike Herbert, VP Aftermarket – Americas at Manitowoc

Infrastructure development is booming worldwide, with the global heavy construction equipment market expected to reach $90.4 billion by 2025. This huge uptick in new equipment orders – plus the growing demand for used equipment – means an optimized service supply chain is key to success.

Manitowoc realized just this and decided to take the next step in enhancing their already superior customer experience through optimized service parts pricing.

As a long-standing partner with Syncron for nearly a decade, Manitowoc’s use of Syncron InventoryTM to manage its global service parts inventory has allowed the company to avoid excess and obsolete inventory – consistently ensuring service parts are immediately available when and where a repair is needed. This existing relationship will ultimately shorten the implementation process, as integrations are already in place between the Syncron solution and Manitowoc’s internal systems.

“Our companies share a standard for innovation, and that makes our relationship flourish. We are thrilled to expand our partnership with Manitowoc to include service parts pricing across the company’s expansive global distribution network.” – David Reiling, Chief Customer Officer at Syncron

Manitowoc is recognized as one of the premier innovators and providers of crawler cranes, tower cranes and mobile cranes for the heavy construction industry – complemented by a slate of industry-leading after-sales product support services. And, armed with Syncron Price™, the company aims to grow the after-sales service side of the business and drive more efficient processes, and ultimately see increased value from service parts pricing within 2-8 months. As far as we’re concerned, the best is yet to come, and we couldn’t be more excited for Manitowoc’s continued success.