Benchmarks to Optimize and Maximize Sales of Extended Warranty and Service Contract Programs
This webinar replay highlights a benchmarking study conveying strategies for companies to increase sales of extended warranty and service contract programs. It references data from a 2020 survey conducted by Syncron comparing industry average to best-in-class performance.
The presentation also explored how the service marketing mix (including pricing, portfolio, terms, and conditions) and service delivery infrastructure impact performance indicators.
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